Apple has officially confirmed its annual fall event for September 9, 2025, at 10 a.m. PT, to be held at the Steve Jobs Theater in Cupertino, California. The invitation features the tagline “Awe dropping”, hinting at major design and technology shifts.

The spotlight of the event will be the unveiling of the iPhone 17 lineup, alongside new Apple Watch models, AirPods, and possibly updates to Vision Pro.

iPhone 17 Launch on September 9th
iPhone 17 Launch on September 9th


iPhone 17 Lineup 

Apple is set to reveal four iPhone 17 models:


iPhone 17 (Standard Model) – Rumored to feature a 6.3-inch 120Hz display for smoother visuals.

iPhone 17 Air – A groundbreaking ultra-thin model with just 5.5mm thickness, making it the thinnest iPhone ever. It may have a single-lens camera and a smaller battery due to its slim form.

iPhone 17 Pro – Expected to bring a new industrial design, better materials, and improved durability.

iPhone 17 Pro Max – Likely to feature the most advanced specs, including an 8x telephoto zoom lens.


Notable Rumored Features 


iPhone 17 Air: Ultra-thin, sleek design, light blue and gold color options.

Display Upgrades: Scratch-resistant, anti-reflective coating for Pro models.

Camera Innovations: Bigger pill-shaped camera bump and 8x telephoto zoom on Pro models.

New Colors: Dark blue and bright orange (Pro), light blue and gold (Air).

Material Design: Aluminum + glass back for Pro lineup.


Other Apple Announcements Expected

Apart from the iPhone 17, Apple may introduce:


Apple Watch Series 11 – Improved health tracking and performance.

Apple Watch Ultra 3 – Bigger screen and rumored satellite connectivity.

AirPods Pro 3 – Enhanced audio, ANC upgrades, and possibly new design.

AirTag 2 – More precise tracking with updated chips.

Apple Vision Pro 2 – Performance boosts and extended app ecosystem.


How to Watch the Apple Event 2025 

Fans worldwide can tune in live via:


Apple’s official website
Apple TV app


The keynote will begin at 10:00 a.m. PT (1:00 p.m. ET / 6:00 p.m. BST / 10:30 p.m. IST).


FAQ's 

Q1: When is Apple’s fall event 2025?
 On September 9, 2025, at 10 a.m. PT, live from Cupertino.

Q2: What iPhones are launching in 2025?
 Apple will launch iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max.

Q3: What’s special about the iPhone 17 Air?
 It’s the slimmest iPhone ever at just 5.5mm thickness, though it may have shorter battery life.

Q4: Will new Apple Watches be announced?
 Yes, Apple Watch Series 11 and Ultra 3 are expected, with satellite features rumored.

Q5: Where can I watch the Apple Event live?
 On Apple’s website, YouTube channel, and Apple TV app.